(Note: This post is written for a class assignment as an example of corporate blogging. I do not represent this organization in any way and this post does not reflect Turkey Hill’s products, services or promotions. This is a hypothetical response to a fictional situation to demonstrate crisis management on a corporate blog.)
This morning, Turkey Hill was made aware that a batch of our Chocolate Premium Ice Cream was recalled from stores due to reports of illness in customers. You can find the full details of the product ‘sell by’ date and product code on our corporate website. If you have recently purchased this product from your local store, discard it immediately. If you have ingested this product within the last 48 hours and are feeling ill, please contact your physician for treatment. You can also contact our customer service representatives by phone at 800 MY DAIRY (800 693-2479), our website, or on twitter.
We understand your concern and greatly value the health and safety of all of our customers. We are exceedingly sorry for this severe lapse of our product quality control, and we are taking several measures to correct this issue and ensure that it will not happen again, including:
- offering full refunds of all tainted products purchased
- conducting a full overview and assessment of our quality assurance and quality control practices
- ensuring all current and future products meet the standards established by our brand and our customer’s expectations
We have identified the source of this issue and it has been correctly swiftly and effectively. No other batches of ice cream were effected, and we believe the issue is resolved.
Thank you for your understanding and again, we are sorry for our error.