Tag Archives: twitter

How to Use Social Media in the Classroom: #Rotoloclass

There has been a lot of research and case studies popping up recently about using social media in higher education. Does it facilitate class discussion, or distract students? How can professors utilize social media tools in the classroom? What platforms are most … Continue reading

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Blog Goals, Actions, and Metrics

 Every blog has differing goals depending on what you seek to achieve: Do you want to expand your audience? Increase revenue? Increase engagement? Create a strong reputation as an expert in your field? The first step is to define your specific goals … Continue reading

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LinkedIn Goes Public, Valued at $8.9 Billion

  According to Mashable, professional social networking site LinkedIn had a very successful first day as a publicly traded company, as “more than 30 million shares of the company changed hands on Thursday”. That brings their total valuation up to $8.9 billion. … Continue reading

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How to Build a University Community on Twitter: @SyracuseU

As a member of the social media team at Syracuse University, I’ve worked with our social media strategist Anthony Rotolo and community manager Kelly Lux for almost two years. When the social media team was formed, Syracuse was just entering … Continue reading

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Social Media, Twitter & Journalism: How Topics Define My Audience

Defining your audience is an important step when you’re beginning to blog. Usually, your audience is centered around your topic of choice. However, that can change over time- why will they keep returning to your blog? How can you improve your … Continue reading

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Top 5 Tweets about Schwarzenegger Scandal

With news of Schwarzenegger’s paternity scandal getting a lot of press attention today, people are taking to Twitter to expressing their thoughts and reactions. Here are my favorite tweets (so far): 1. While most are expressing sadness for Maria Shriver’s position, … Continue reading

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Social Media for Dog Sweaters 101

Caninesinclothes.com is taking off and needs a social media outreach plan to build its audience. Well, that’s just perfect because I love social media so this should be a walk in the park (Get it? Woof.). Social media tools Twitter is … Continue reading

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