Looking Ahead: Three-Month Editorial Calendar

Example of an editorial calendar from ProBlogger

Building an editorial calendar for a blog can help with content planning and avoid blogger burnout. However, for a subject like journalism and social media, it’s a little bit difficult to plan out because some coverage is dependent on breaking news stories. However, I’ve done my best to layout an editorial calendar for the next three months, with a few different post ideas per week based on my own ideas and major events that I’ve found online.

June
Week 1:
Post ideas: 5 ways for community managers to “unplug” during vacation, Using social media to find a summer internship, How content curation is changing journalism
Event coverage:

  • June 6th, Realtime NY 11 (formerly TWTRCON) social media conference: Take-aways on speakers from PepsiCo, BravoTV, Edelman Digital, SCVNGR, Foursquare, PR Newswire; Lessons learned from RealTime NY 11; Best practices in social media branding from the pros; Tips on integrating social media into your organization from Realtime NY 11; Top trends at Realtime NY 11

Week 2
Post ideas: Best summer social media campaigns (so far), Breaking news and social media: tracking the conversation, Celebrating my birthday on social media
Event Coverage:

  • June 7th, Newhouse Mirror Awards: Last year Twitter, now Foursquare: Innovation in social media honored at Mirror Awards; Honoring Digital Media at the Mirror Awards; Top tweets from the Mirror Awards; Interviews from winners
  • June 6th-13th, Internet Week NY: Start ups at Internet week; coverage of the The Webutante Ball (NYC’s “Internet Prom”); coverage of panels, education events, parties, and meet-ups; Lessons learned at Internet Week NY
  • June 8-9th, Likeable U: What’s next in social media from LikeableU; Top Tweets at LikeableU; SU alums are Likeable: profiles of Likeable employees from SU; How to be Likeable: Lessons from LikeableU

Week 3
Post ideas: Top five journalists on Twitter, How to train your newsroom to use Twitter, Can Facebook “likes” increase viewership of local news?
Event coverage:

  • June 15-16th, 140 Characters Conference: The power of the internet according to 140 conf; How 140 characters can transform your business; Top tweets from 140 conf; Top 5 speakers from 140 conf; Interview with SU Professor Anthony Rotolo on speaking at 140 Conf; Journalism at 140 Conf (about panels on news like ‘Twitter is Fast News, but We Also Need Slow News’ and ‘Journalism in the State of Now’

Week 4
Post ideas: Social media trends according to season (do people tweet more in the winter?),  What should a university tweet about during the summer, Teaching young children about social media (my experience teaching blogging & social media at Science Horizons, Syracuse University)
Event coverage:

  • June 27-29th, Future of Web Apps Conference: Top 5 ways applications are changing; What you need to know about the Web Apps Conference; How to build a web app; Entrepreneurship at the Future of Web Apps Conference

July
Week 1
Post ideas: How journalism schools are teaching social media, Top 5 iPad weather apps, Top tweets about Fourth of July, Five skills a future multimedia journalists needs to learn
Event coverage: N/A

Week 2
Post ideas: Using Foursquare for Universities: Syracuse University, Best iPad apps for travel, Storify: Creating stories using social media
Event coverage: N/A

Week 3
Post ideas: Using Tumblr at Universities: Syracuse University, Job searching on social media, Why college students should be on LinkedIn
Event coverage:

  • July 17-21, Fifth International AAAI Conference on Weblogs and Social Media: Research Developments in Social Media; Top 5 lessons learned at AAAI Conference; Why are we studying social media?,
  • July 19-21st, Fortune Brainstorm TECH: Tech thought leaders talk social media; Social media innovations at Fortune Brainstorm TECH; Coverage of Startup idol (entrepreneurship competition); Top 5 lessons learned at Fortune Brainstorm TECH

Week 4
Post ideas: Top 5 summer social media campaigns (revisited), How to succeed in an online summer course, Using a private Facebook group: SU social media team
Event coverage: N/A

August
Week 1
Post ideas: Finding new college friends on Facebook, Most popular Foursquare badges for colleges campuses, How Syracuse University got a branded Foursquare badge
Event coverage:

  • August 5-6, BlogHer: Creating an audience as a female blogger; Top 5  female bloggers; Why more women should blog; Lessons Learned from BlogHer 2011

Week 2
Post ideas: Top 5 Twitter chats for college students, The best college professors to follow on Twitter, How college newspapers can use social media
Event coverage: N/A

Week 3
Post ideas: Most popular Foursquare check-ins at Syracuse University, My top 5 lessons learned from my summer internships in social media & journalism, How to create a social media resume, SU alums to follow on Twitter
Event coverage: N/A

Week 4:
Post ideas: Top 5 classes at SU, Classes that tweet at Syracuse University, Can you use Foursquare as class attendance?, Top tweets from Syracuse move-in weekend 2011, The top 10 must-follow Syracuse University Twitter accounts
Event coverage: N/A

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About Alyssa Henry

Currently an information management graduate student at the Syracuse University iSchool & 2010 Newhouse School alum. Passionate about social media, journalism and technology!
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