Author Archives: Alyssa Gonzalez

Looking Ahead: Three-Month Editorial Calendar

Building an editorial calendar for a blog can help with content planning and avoid blogger burnout. However, for a subject like journalism and social media, it’s a little bit difficult to plan out because some coverage is dependent on breaking … Continue reading

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Social Media and Technology: Five Daily Deals

My blog is mainly about social media, journalism, technology and the effects of those subjects in higher education. As stated in a previous post, I’ve identified my audience as social media enthusiasts, journalists, students, technology fans, the Syracuse Community and my … Continue reading

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Competitors in Social Media Blogging

Social media is a popular subject for bloggers, since it’s recently become a hot topic for personal and business use and there is regular news and developments about it. Currently, several popular blogs about social media exists that have large audiences. While some, … Continue reading

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Hungry in Syracuse? Welcome to Cuse Munchies!

What’s up, ‘Cuse? Welcome to ‘Cuse Munchies, your new source for late-night eats! As former SU students, we know the feeling- you’ve been out partying with your friends, and you need some awesome food RIGHT NOW. But it’s so late, even Kimmel is … Continue reading

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How to Use Social Media in the Classroom: #Rotoloclass

There has been a lot of research and case studies popping up recently about using social media in higher education. Does it facilitate class discussion, or distract students? How can professors utilize social media tools in the classroom? What platforms are most … Continue reading

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Social Trend: Mobile Dominance

In the world of social media, transformations and innovations occur at a much faster, higher rate. As a blogger, it’s important to stay informed about the current trends, acknowledge their effects and understand how they can continue to evolve. According … Continue reading

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Blog Goals, Actions, and Metrics

 Every blog has differing goals depending on what you seek to achieve: Do you want to expand your audience? Increase revenue? Increase engagement? Create a strong reputation as an expert in your field? The first step is to define your specific goals … Continue reading

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LinkedIn Goes Public, Valued at $8.9 Billion

  According to Mashable, professional social networking site LinkedIn had a very successful first day as a publicly traded company, as “more than 30 million shares of the company changed hands on Thursday”. That brings their total valuation up to $8.9 billion. … Continue reading

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Making Money in the Blogosphere

Making money as a professional blogger isn’t easy, but it can be done in many different ways. There are direct tactics like advertising, sponsorship, advertorial posts, affiliate programs, donations, merchandise and selling subscriptions. Only a few of those would work for … Continue reading

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My Blog & Apple: A Request for Proposal

While there are many opportunities for both parties in an advertising connection between my blog and Apple, I’ve chosen to focus on a few strategies that would have a high impact monetarily and yield the most effective promotional results for your corporation. Key Opportunities Sponsored posts: … Continue reading

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